I have a confession to make: I was an addict, a social-media addict. I was so used to mindlessly scrolling through my Facebook feed without registering any information, or at times, remembering insignificant details of others’ lives. I found myself remembering random irrelevant people (destroying the natural progression of life where people and friendships fall by the wayside ) and during the last five years, found facebook nothing but a glorified wedding album of sorts.
I remember creating my account sitting in my college library upon hearing about this new facebook website that seemed so much more fun than Orkut, the social media craze of its time. (Gosh, it feels old typing this). I missed the Myspace wave but was firmly latched on to Orkut. Orkut testimonials felt like an electronic slam book with conversation threads and groups. Slam books were all the dope in high-school and it felt nice to immediately convert the slam book filling experience to an electronic one bolstered by the sadness and uncertainty experienced at the cusp of college life leaving one’s home and school behind. But Orkut wasn’t addictive and the dull blue and purple color gave it an old-fashioned feel. Facebook, with its clean white and blue page structure and “poking” options was a fun thing to do in college. The influence and power wielded by the social media giant today and its content and feel are nothing like what they were 10-15 years ago. To be honest, I think it lost a lot of its “fun” feeling converting itself from a college hobby to one of the largest media outlets in the world ( Even though Zuckerberg might insist on calling it a tech company, I think he should just accept that it isn’t just a tech company anymore).
With advancements in AI, algorithms, big data, social media evolved into time black holes and emotional manipulators, tapping into basic human vulnerability and emotional depravity. I read about tools such as SDK which spy on you all the time, algorithms and features deliberately designed to make one addicted and about how the facebook model has turned users into products with targeting advertising. The look and feel of the website has changed so much not just superficially, but in its ability to control people’s minds as well. Targeted posts, so much advertising, ability to log and post every single detail of our lives started out as interesting at first and now feels rather scary. For me, the final straw was fake news – the true black plague of the cyber era.
Fake news is poison and clickbait is like mold that threatens to infect any lesser-vigilant user. I needn’t mention the ramifications of fake news at all – just look at the Presidential elections in the USA in 2016. As legal authorities clamp down on what actually transpired leading up to the national debacle, Facebook’s name gets thrown around frequently. Indeed, as the largest distributor of (fake) news and targeted advertising, it brought to light the algorithms and psychological tricks used by the giant to draw users and keep them hooked.
I am not qualified to describe these algorithmic inventions and uber successful psychological warfare unleashed on the unsuspecting users by facebook. But I definitely was one of its victims. As studies upon studies come out revealing why this social media platform captured the public’s imagination and time, one thing is clear – it clearly worked. I found myself opening the app and wishing to “check-in” during my activities or scrolling through profiles of people I have no contact with or have no intent to contact. It was unnerving to know what my friend from kindergarten ate for dinner yesterday without a conversation in over two decades.
It isn’t without its benefits. For people from the older generation who are now slowly settling into retired life, it is a second chance at re-establishing their friend’s circle and reconnecting after decades. When I hear my mom or dad talk, I can envision Zuckerberg’s lofty, well crafted and seemingly innocent vision of having the world more connected come to life. The first few weeks of being on facebook are indeed exciting – you get to see how your friend’s lives shaped up and view photographs of them and their families. For the generation that grew up with facebook however, the thrill and excitement is long gone.
So I quit. I quit cold turkey one morning when I decided I no longer needed to see and debate if news articles were authentic or click on useless videos that were trending. I realized at the risk of losing out, I would get back my peace of mind, restore sanity and read news articles from their trusted origins and forego the requirement of leaving behind an electronic trail of my life for data scientists at facebook to pore over and decide to push out advertisements tailor made for me.
The surprising part is I don’t miss it. Not one bit.